Long term project of French spirit promotion in Germany Essay

Long term project of French spirit promotion in Germany - Essay Example Initially there has been a rumor that Ubi-France intended to purchase more number of shares towards acquisition of the German rival groups. The business situation was therefore tensed, and business relationship between France and Germany stained. Such rumors have been refuted by the officials from the Ubi-France, rather the officials have stressed over the need to secure market shares and achieve customer satisfaction. The company has adopted and implemented â€Å"the use of operational ideas and successful experiences from their operations in France†, and has integrated the after purchase services with the sales network, aimed at the establishment â€Å"of a comprehensive and high-efficiency sales-service network† (Warren, 2001). The German consumer market venture has recorded sales of more than twenty thousand units on monthly basis, which is forty percent greater than the previous solo performance of the company. Ubi-France has felt victim of the sociolinguistic challenges within German market. The multinational companies including Ubi-France have been accused for their involvement in such practices which generate â€Å"creativity-driven shock values, controversy and extreme individualism commonly accepted in the North American and Western European markets†. Ubi-France has experienced severe tribulations due to its â€Å"advertising language as culture-blind and bona fid†, and German market created great hurdle for the industry. It has been important for the company to implement congruence of the values, and avoid the existence of the cultural values in the organization in an implicit manner. It has been observed that the categorization of the organizational, departmental and employee values and behaviors on the basis of the cultural affinity has generated satisfaction among the employees, and has developed positive impact on their â€Å"commitment, absenteeism, turnover, mora le and