Monday, September 30, 2019

Brutus and Antony

What can you do to be seen as an exceptional adequate speaker? Brutus and Antony are both noble people that are both fair speakers in William Shakespeare’s play, Julius Cesar. Both people spoke at Cesar’s funeral trying to persuade their audience about his death. Brutus, who killed Cesar, tries to explain to the audience why he did such a thing, and Antony explains why what Brutus did was wrong. Although Brutus was a good orator and uses rhetoric well, Antony had the more persuasive speech overall. Antony had better use of emotional appeals, loaded words, and tone. Emotional appeals are arguments that attempt to persuade by feelings.Since Antony can’t say that Brutus is a bad person, he starts off with an ethical appeal. â€Å"The noble Brutus† (5). However, he says that line sarcastically, and soon proves to his audience that Brutus is wrong about Cesar by using an emotional appeal. â€Å"Hath told you Cesar was ambitious If it were so, it was grievous f ault, And grievously hath Cesar answered it† (6-8). He’s great at getting the audience thinking about if Brutus is actually noble and is one reason why Antony is a better speaker than Brutus. Second, loaded words are words that have strong emotional tones beyond its meaning.Antony uses loaded words to sway the people into his thinking that Caesar was good. â€Å"For Brutus is an honorable man, So are they all, all honorable men†(11-12). â€Å"Yet Brutus says he was ambitious; And yet Brutus is an honorable man†(25-26). He repeats these lines often throughout his speech. Antony uses words like honorable and ambitious. This can be seen as a momentum that pushes his argument further. By the use of loaded words, Antony catches the attention of the of his audience and persuades them in a great manor. Lastly, tone, which is the speaker’s attitude toward the audience.Mark Antony uses a subtle and eloquent tone in his speech. This is in contrast to the rati onal tone of Brutus's speech. â€Å"Friends, Romans, countrymen, lend me your ears;† (1). Whereas Brutus’ speech starts off more weak and and calmer which wouldn’t grab the audience’s attention as much as Antony’s beginning speech. Overall, Antony had a more persuasive speech and it probably made the audience feel more included. He used a lot of appeals that let his audience to be more persuaded by his speech. He had a more stronger connection towards the audience and used skilled rhetoric, iambic meter, and manipulation in his speech.

Sunday, September 29, 2019

Perrier Research

Perrier Synopsis Perrier, French mineral water, made apperance in a unique source with a long history. The Legend dates back to 218 B. C. , Hannibal and his army set up camp on the site now known as â€Å"Les Bouillens† (French for bubbling), while on their way to Rome after the Spanish campaign. The Romans came later and were also the first to build baths at the site of the spring. Towards the end of the 18th century, Dr. Perrier took over the estate of Les Bouillens, which the Granier family had equipped with a bottling plant for mineral water earlier that century.Perrier was a respected physician and he wrote countless articles about the benefits of this mineral water, which he also prescribed to many of his patients. Oddly enough, it was an Englishman called Harmsworth who made Perrier world famous. He was also responsible for the development of the new distinctive bottle in 1903, the design of which was inspired by the Indian exercise clubs he used to stay in shape. Becau se of his acute business sense and good connections, Harmsworth managed to become the supplier to the British army in the then colony of India. This enabled him to reach many British subjects in due course.This success was followed by similar successes in England where Perrier even became the preferred water at Buckingham Palace. The Perrier source is complicated from a geological point of view. The source is situated to the north of the small town of Vergeze on the way to Nimes and is surrounded by limestone. The carbon dioxide used in Perrier does not come from the same borehole as the Perrier water; the two are combined at a later stage of the process. Case Analysis Strengths †¢ Well-know and positive reputation. †¢ Reliability †¢ Competent Research and development †¢ Good-looking Image in consumer’s eyes. Weaknesses Higher price than other firms’ bottled water. †¢ Perrier’s bottles are not so handy to the buyers in a hurry. †¢ T oo many label for each bottled product could make consumer confused. Opportunities †¢ Constant growth of health-conscious consumers. †¢ Asian market is challenging to give a try. †¢ Advertising could play more role than ever if Perrier can be able to come up with new one. Threats †¢ Other companies with cheaper bottled water are main challenge. †¢ Local companies’ products would always be a first option for local buyers over Perrier. †¢ Loyalty of buyers could change anytime if other companies can offer better price and so on.The Five Force Framework The Threat of Potential Entrants Barriers to entry are relatively high since brand recognition is incredibly important. Additionally, larger firms experience significant benefits from economies of scope and scale, making it difficult for new entrants to match their operational efficiencies. Independent brands are able to find success in niche and local markets. Bargaining Power of Buyers Depending on their buyer, buyer power can range from low to medium. Perrier represent roughly 20% of sparkling bottled water segment. However, these relationships are contractual so few changes can be made.Beyond this, other buyers of other products have low power because they are in their own market and strong brand names grant them pricing power in most markets. Bargaining power of suppliers Supplier power for Perrier is medium. I believe that since there are several competitors in this market, suppliers can be persuaded by alluring proposition from other peer competitors. If the competitors can offer more interesting proposition than Perrier could, the situation could be changed dramatically. As a result, Perrier should has its own contract suppliers to supply products.Threat of  Substitutes The threat of substitutes is medium to high. If we consider solely on Perrier’s market , there are many competitive firms trying hard to be the market leader despite Perrier’s largest mar ket share. The competition in this market is filled with emerging companies every year, so we can conclude that if Perrier perishes, no one cares. Substitute products are all over the market as much as consumers grow. Threat of Competitive Rivals Apart from the main competitors of Perrier, Khisu has seized the market share in some cities in United States.Thus, There are many competitors powerful enough to challenge Perrier in this market. So Perrier should be aware and alert of any move from the other companies so as to be ready to take immediate action if the others start moving. Conclusion From the above analysis, Perrier has the very famed brand recognition in consumers’ eyes but nothing lasts long since there are still a lot of competitors ready to replace the number one rank in this market. With Kishu’s in effort to make a foothold in the market, it is not easy for Perrier to thrive greatly in the market.Thus, it is still a long way to go for Perrier on its way ah ead. Furthermore, its new advertisement, as we know it, would still need a lot of improvement in order to catch consumers’ eyes since it looks less unlikely to succeed. As a result, Perrier needs to be careful with everything it’s dealing with right now; advertisement, slight loss in market share and so on. Question Q. Should the advertising agency’s idea be accepted? As far as I’m concerned, the commercial idea from the agency have not impressed consumer to satisfactory degree since the tone and mood of the commercial did not match people lifestyle.The idea of beautiful sleeping woman being bitten by Dracula and the following line â€Å"†¦it’s good, but it’s not Perrier† do not convey much essence of why Perrier is better than blood. The idea is to be a metaphor that blood is as necessary for life as Perrier water, but the way people thinking about it would be a joke. Don’t forget that Perrier’s look is considered a high-end product, but the commercial give us a picture of fun thought rather than premium product. Q. How should Perrier be promoted at this stage in its life? Perrier should come up with something more incisive, majestic and premium look in terms of TV commercial.Additionally, Perrier can make use of other advertising approaches such as holding up luxurious events occasionally to remain a noble look in consumers’ eyes, but somehow tie in its story with the events. To sum up, In this life stage of Perrier, it does not need too many unimportant commercials since it does not need to get consumer out of its target, but what it needs to do is try to keep the brand as premium as possible and to keep old customer to remain loyal for long time. ———————– Potential Entrants Buyers Suppliers Substitutes Competitive Rival

Saturday, September 28, 2019

Is the constitution effective? Essay

The United States Constitution is questioned all of the time. Disagreements about the powers of national government and the rights of states have been frequent. Combined with the separation of powers, the protection of civil liberties, and the ability to create a national identity, the Constitution cannot be considered anything else but effective. The Constitution has lasted the nation this long, and many things concerning the Constitution have been debated. But, the Constitutions effectiveness cannot be questioned. At the Philadelphia Conference, where the constitution was signed and put the final touches on, the men who created the document wanted to make sure that monarchy would never rule over anyone of the U.S. again. The founding fathers did this by creating a separation of powers, with 3 branches of government; Executive, Legislative, and Judicial. With powers separated between these branches, it would ensure that the country would never fall under tyranny, and it never has. State and federal powers were also separated, giving state governments a little freedom to make their own laws, but still abide by all of the national laws as well. The founding fathers of the Constitution tried their best to create an effective part of the government where certain powers were separated, and they did just that. Read more: How did the constitution guard against tyranny essay Civil liberties are basic rights guaranteed by laws or by a constitution. Usually when an American thinks of civil liberties, they think of the Bill of Rights, but the Constitution itself protects itself from tyranny. Many articles and amendments in the Constitution were put there for the only reason but of the people, and to protect their rights. These articles and amendments cover everything from religious freedom to the right to a fair trail, the Framers really thought of everything the people needed to be protected from at that time. Some would argue that the Constitution was written for the society back in 1787, and not for a modern society, but a person’s basic needs to live are the same as they were in that time. Perhaps it is because of all of these rights Americans are given that they are taken for granted of. After the Revolutionary War, the U.S. needed to break away from England, and create and image and identity for itself. The U.S needed to show that they  weren’t Britain’s little colony anymore, it was a country with a strong government. The Constitution gave the United States the identity it needed. It is a strong document, giving the federal government power, while at the same time letting the individual states keep some of their sovereignty. After the Constitution was signed, the economy grew, the nation slowly came out of debt, and the United States earned respect, while showing how effective their new government was. The Constitution is a very effective document that helped the United States in many ways. The Framers never wanted to have tyranny rule over the nation, and it hasn’t because of this document. The Constitution protects the rights of the people, as well as maintains a strong central government the people can rely on. The Constitution has lasted the United States this long with great success, so who is anyone to question it’s effectiveness?

Friday, September 27, 2019

America a Concise History Presidents Clinton and Bus Essay

America a Concise History Presidents Clinton and Bus - Essay Example It is a common issue to come across many nations making policy recommendations on how to structure tax system to ensure the government operates efficiently. There was the raging debate of effecting tax cut on the middle class so that the economic burden may be lifted on this section of the economic and social stratification of US population. This was a critical reform which was running parallel with the promise of reducing the budget deficit to ensure that US was in the right trace for economic prosperity (Henretta & Edwards, 2012) . This was fairly tricky as the small factions of former soviet were forming states and required support which would consolidate US power in better parts of Europe and parts of Asia. The Middle East problems had equally began to boil and Clinton had to come up with the best approach to prove to the world American’s effort towards stabilizing the region against the backdrop of the growing tension and impending economic explosion. What are key features of George W. Bush’s presidency during the 2000s? Unites States situation in respect of social, economic and political policies faced several hurdles during the 2000s under the presidency of George W. Bush. It is during this time that the world had begun to put US on focus regarding its international policies on socio-economic and political policies. Bush inherited several challenges that were left unresolved by the past regime and he stood the test to bring confidence to the US citizens. His greatest policy concerned international relations o cement the power of US in dictating the economic direction of the entire world against increasing opposition from the discontented Middle east leaders like Saddam Hussein of Iraq. Bush administration was overwhelmed by the spirit of effecting globalization across the world to boost the overall welfare of the Americans and influence several decisions of the US congress on foreign policies (Henretta & Edwards, 2012). One issue that cover the better part of media reports during Bush leadership wa s the Middle East crisis and threaten economic problem this situation meant for the US. Bush is considered one of the ferocious and courageous leaders in US history who made radical decisions on how to tame the issues in Middle East and this was commenced by hunting Saddam Hussein and capturing him in a bid to plant sober political structure in Iraq. A solution to Iraq problems which was assumed to be emanating from inhuman

Thursday, September 26, 2019

Sociology - Wal-Mart Essay Example | Topics and Well Written Essays - 500 words

Sociology - Wal-Mart - Essay Example Eventually, the only thing that is left is Wal-Mart, and the people have no choice left but to shop there. This can cause an effect similar to a monopoly in a small town. People may have no stores for miles except for Wal-Mart because ever place has had to close because it couldn't compete with Wal-Mart. This then leaves people with no choice BUT to shop at Wal-Mart, and this only continues the vicious cycle elsewhere in other small towns. This can cause devastation effects on a town's economy. Wal-Mart then becomes the ONLY major player still in the economy of a town. This not only puts small stores out of jobs, but gets rid of the basis for all business, competition. This can then lead to Wal-Mart business policies becoming lax, as they no longer have to compete and now are the only game in town. The entire point of business is to have competition, but Wal-Mart makes sure to destroy all competition it can have early on. Wal-Mart also has many problems that go deeper than just the problems after the store comes in. If everybody who shopped at Wal-Mart sat down and watched this movie about how bad Wal-Mart treats its employees, and the poor wages that the corporation tries to pass by. Examples are given of major sexism against women, and how unfairly the Wal-Mart Corporation treats women.

Frankenstein Research Paper Example | Topics and Well Written Essays - 1250 words

Frankenstein - Research Paper Example The monster frightens Victor. The appearance of the monster is described as a creature of eight feet height and a translucent yellowish skin which somehow fails to hide the vessels and muscles underneath. He has glowing eyes, dark hair and lips with white teeth. The monster is in need of a mate which Victor is not ready to create. However, as one reads through the novel, the human characteristics of the monster become so prominent that one might think that he really deserved a female companion to love and share his life with. Despite being a creator, Victor Frankenstein falls far short of God’s approach towards His creation (Adams) as he fails to see the humane aspect of his creation. After making the creature out of fragments of corpses, Victor is himself frightened by his creation – â€Å"When Victor views the monster, pieced together from fragments of dead corpses, standing before him in the illusion of a unified whole, it is more than his psyche can tolerate† (D’Amato, 125). Here he differs from the ultimate creator of human race, God, who created Adam and then granted him a female partner, Eve. Victor could not think of making a female counterpart for his creation lest it might lead to the extinction of human race. He brings out a selfish self in doing so and shies from his responsibility towards his creation. He fails to see the human qualities of the monster and like many others is guided by the external ugliness. The human face of the monster is brought out through several instances. The monster learns speech and manners from a peasant’s family while hiding in the wood shed. He learns about their behaviors and lives and thinks of them as his protector. The monster hides for sometime but then one day he gathers the courage to come before the public. He begins by introducing himself to the head of the family, the blind father. Initially the father is kind to him and polite in attitude, but since he could not see the ugli ness he was unaware of the monstrous aspect of the creature. When the other members of the family return, they drive away the creature. Yet, the monster does not give up hope and rescues a peasant girl from a river. However he gets nothing in return. Even after the rescue, a man arrives and shoots the creation in the shoulder. Hence, he vows to avenge his birth and searches for his creator. He even describes his frustration to his creator, while pleading with him to grant a female partner so that he could move away form humanity and resolve his loneliness. He says out of his agony, â€Å"Cursed, cursed creator! Why did I live? Why, in that  instant, did I not extinguish the spark of existence which you had so wantonly  bestowed?† (Shelley, 52) He finally manages to discover the creator’s room and he also finds out the origin of his birth. He later tries to befriend a boy who happens to be the son of his creator. The boy gets frightened and instead of responding to his gesture, the boy threatens to call his father. The monster gets angry and kills the boy and in order to take out his wrath on humanity, he fixes up the blame of the murder on a girl who is sleeping close by. This girl is the family’s maid and is finally hanged because Frankenstein decides to keep his creation hidden from public. This cannot be referred as a responsible act where he defers form admitting his own blunder by giving birth to such scientific creation that could be a threat now to the human race. The monster calls himself the fallen

Wednesday, September 25, 2019

Long term project of French spirit promotion in Germany Essay

Long term project of French spirit promotion in Germany - Essay Example Initially there has been a rumor that Ubi-France intended to purchase more number of shares towards acquisition of the German rival groups. The business situation was therefore tensed, and business relationship between France and Germany stained. Such rumors have been refuted by the officials from the Ubi-France, rather the officials have stressed over the need to secure market shares and achieve customer satisfaction. The company has adopted and implemented â€Å"the use of operational ideas and successful experiences from their operations in France†, and has integrated the after purchase services with the sales network, aimed at the establishment â€Å"of a comprehensive and high-efficiency sales-service network† (Warren, 2001). The German consumer market venture has recorded sales of more than twenty thousand units on monthly basis, which is forty percent greater than the previous solo performance of the company. Ubi-France has felt victim of the sociolinguistic challenges within German market. The multinational companies including Ubi-France have been accused for their involvement in such practices which generate â€Å"creativity-driven shock values, controversy and extreme individualism commonly accepted in the North American and Western European markets†. Ubi-France has experienced severe tribulations due to its â€Å"advertising language as culture-blind and bona fid†, and German market created great hurdle for the industry. It has been important for the company to implement congruence of the values, and avoid the existence of the cultural values in the organization in an implicit manner. It has been observed that the categorization of the organizational, departmental and employee values and behaviors on the basis of the cultural affinity has generated satisfaction among the employees, and has developed positive impact on their â€Å"commitment, absenteeism, turnover, mora le and

Tuesday, September 24, 2019

Islamic ceramics Essay Example | Topics and Well Written Essays - 1500 words

Islamic ceramics - Essay Example This is in part has been attributed to the influence of science and technology in ceramics and pottery traditions which coincided with the scientific renaissance of the 10th and 11th centuries (Fehervari, 2000). The innovation of the period mark not only the development of the craft but give insights to how cultural and scientific development impact society together. Islamic ceramics and pottery have been traced to the 8th century, developing in key Middle Eastern civilization centers such as Iraq, Persia and Syria. Excavation indicated that most artifacts from the period were mainly utilitarian and had only used basic glazing methods. However, by the late 8th and the early 9th century, the glazing became a common practice and there was significantly increase in artistic competencies which included the introduction of lusterware production. Excavations in Basra, Damascus and Fustat show intricate ceramic painted walls using blue as a predominant color, a traditional that will eventually be a characteristic of Islamic ceramics and pottery. According to Lane (1947), the Abbasid dynasty, early supporters of Mohammed and Islam, utilized ceramics and pottery as a means to promote their political power as well as the religion, which became the foundation of the concept of an â€Å"Islamic† tradition of pottery. The period also provides documentation on the trade with China which is major influence to artisans. Aside from trade, there was also an exchange in technology and styles which reached a high during the Seljuk dynasty with the arrival of the Mongol invasion but which subsequently declined with the decline of the Mongol Empire. This level of interaction would only be augmented once more in the 15th century peaking during the Tang dynasty (Meri & Bacharach, 2005; Fehervari, 2000). One of the key features of Islamic ceramics and pottery is in the use of glazes which allowed artisans to create an opaque, metallic-like finish to

Monday, September 23, 2019

Managers, Management and the Management Environment Lab Report

Managers, Management and the Management Environment - Lab Report Example Effective management requires the organisation management to have a vision, objectives, policies and strategies that must be forecasted. Enhanced management practices have regularly being linked to diligence, superiority, involvement, and regulation of strategic-planning practice by the organisation’s leadership (Harrison, 2003). This discussion paper will focus on the impact of current management practices within the hospitality industry particularly the influence of culture, technology and parochialism in regards to their human resources function. The study will examine why diverse management practices in the industry have impacted negatively on employee turnovers and how modern management practises can offset this trend. There are three main managerial levels in organisations that encompass the top, middle and lower level management levels. The upper level is represented by the company board and managing director or the CEO who formulates the strategic plans for the entire organisation. The middle hierarchy of administration comprise of functional managers including the human resources, marketing, and finance department managers. The lower echelon is made of the front-line managers and their supervisors who must be endowed with commensurate technical skills that qualify them run the daily operations of the organisation. These strata nevertheless necessitate diverse skills to qualify for the particular level’s specific duties hence the top managers need conception or analytical skills to make strategic decisions while the mid-level managers require human skills to interact well with all stakeholders but the last level only necessitate appropriate technical acumen to discharge their duties effe ctively (Robin and Coulter, 2002). [See illustration below Figure: 1] Within the hospitality industry, the management has acknowledged the significance of having quality

Sunday, September 22, 2019

Dr jekyll and mr hyde Essay Example for Free

Dr jekyll and mr hyde Essay This again shows that he wants no company and wants to be left alone. The next example, which shows secrecy, is the fog, when Utterson goes to Soho. The fog is described as, embattled vapours and swirling wreaths. Also it says The fog lifted a little and showed him a dingy street. This portrays secrecy because it is as if the fog reveals to him the street as if he didnt know it was there. Another point of the fog being secretive is where it says and the next moment the fog settled again upon the part. This was the home of Henry Jekylls favourite. This shows secrecy as well because the fog has cut him off from everything else apart from this building which he goes into. Both these points show how the fog has a secretive impact on the story. Jekylls property contributes to the theme of duality this is because it has two sides to it both different. On the one side is the big grand house which is decorated nicely, however the other side which is the laboratory, has barred windows and appears very spooky. The last example shows secrecy. It is Jekyll stating in his will which says In case of the decease of Henry Jekyll, all his possessions were to pass into the hands of his friend and benefactor Edward Hyde as well as In the case of Dr Jekylls disappearance or unexplained absence for any period exceeding three calendar months This is all very secretive and when the readers read this they do not know why Jekyll would do this and why he actually has. It is all very secretive. R. L Stevenson was influenced to focus on duality and secrecy; these influences were from the Victorian times. Some men were highly respected, wealthy, married and successful men however they just like Jekyll lead a secret life, they went to prostitutes and lead lives secretly which no one knew about and definitely wouldnt have expected. A lot of people like grave robbers were skulking around, and in the Victorian times scientists were all experimenting trying new medicines and different potions and constantly experimenting like Jekyll. All of this Shows Duality and secrecy and shows how he got the influences to focus on the themes. In this section I will compare two characters and to see what they are like, what language is used to describe them and how does the characters relate to the themes. First of all Hyde is like an animal and the language used to describe him is inhumane, in the story, the phrases used to describe him are: like a cornered animal, like an animal evil looking, out of control like a wild animal and unpredictable. These all make him sound savage and a very evil man. However when you compare him with Carew the two are very different. Carew is described as: an aged beautiful gentleman, pretty manner of politeness and innocent. Carew is portrayed as a very kind gentleman who wouldnt hurt anyone and the language used to describe him is very innocent because of his kind personality. When you directly compare the two they are like complete opposites berceuse of where Hyde is evil and animal like, but whereas Carew is very kind. One of the moral ideas in this story is be careful what you wish for. This is because Jekyll wanted to be free of a moral conscience, however when he did and became Hyde it overpowered him, and then he wanted to be free of the thing he wanted in the first place, so much so he even took his own life. Another moral idea is not to overlook anyone because they dont know if they lead double lives like in the story Utterson knew Jekyll and never couldve guessed he could have done what he did. The message for the reader at the time was that the well respected gentlemen are not what they seem to be and should not be overlooked. The story is still relevant to the modern society because men are having affairs that people are not aware of, so this relates to the theme of duality which is expressed in the story. Also because of the moral decline in modern society the story is important because of the good men in the story, which relates to respectability which is shown in the story, for example Jekyll is well respected for being a well known doctor, however in modern times people are not very well respected because there are less morals and as people are turning to drugs or alcohols and the crime levels many people are not respected and possibly less, than in the story. Morals from the story involving secrecy and duality and nowadays I think they are still very valid. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE John Steinbeck section. Download this essay Print Save Not the one? Search for

Saturday, September 21, 2019

Macroeconomic Variables In China

Macroeconomic Variables In China From the beginning of the first public company on the Shanghai Stock Exchange in 1990,the stock market has experienced a rapidly increase during these twenty years in china.Up to the year of 2008, there were approximately 1650 public companies on either Shanghai Stock Exchange or Shengzheng Stock Exchange with the total market capitalization of 121366(100 million yuan).The relationship between macroeconomic variables and market prices has been widely recognised by economists,they have made a lot of researches in this field,though the way to identify their bearings are vary from person to person.Some of them use only one of macroeconomic variables like Comoncioli(1995)who focuses on the relationship between stock market index and Gross Domestic Product (GDP),Pearce and Roley(1983) study on the PPI(producer price index),and Lee (1992)emphasizes on the Interest Rate.Some prefer to combine different kinds of macroeconomic variables for analysize.Abdullah and Hayworth(1993)use seven macro economic variables (namely,money spply,inflation ,short and long-term interest rates,budget,trade and the growth of industry)to study their relationship between stock market prices.Tursoy,Gunsel and Rjoub(2008) adopt more than ten macroeconomic variables for research.In this mini essay, the first part is the introduction of some relative backdrop,including the situation of stock market in china and the privious researches of other learners.Next to this,it begins to analyse the relationship between each macroeconomic variables and stock market prices according to the detailed statistics in china.The last part is to draw some conclusions. Since the differennt research purposes,the selection of proper and relevant macroeconomic variales are different.Dritsaki(2005)thinks that selecting macroeconomic variables should focus on those objects which reflect both economic and financial situation of one country. Thus,variables like GDP,CPI , Money Suppley, Exchange Rate,Interest Rate are applyed in this essay, for there are more likely valuable in tracing the relationship betwwen macroeconomic variables and stock market prices based on the special situation in china. On the long run,the fluctation of stock market prices and the changement of GDP shows a positive relationship,except the year of 2007.As we are known,GDP is a kind of mixed index ,which reflects the strength of a countrys overall macro-economic indicators. When there is a decline in the economic downturn, the majority of the public companies are more likely to reduce their investment and costs ,hence, the stock markets supply will move slowly;at the same time,due to economic downturn and lower expection and future income, investors, thereby reducing capital expenditure and investment,.Consequentaly,stock prices is bound to fall down. Conversely, when a countryà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢ GDP grews rapidly, the herald of economic prospects, expectations about the future improvement of business confidence in future development, are keen to enlarge the scale of additional investment and the demand for capital expansion, thus stimulate the stock market and increase its whole value. Consumer Price Index Total Market Capitalization Year 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 TMC 1048 3531 3691 3474 9842 17529 19506 26471 48091 43522 38328 42457.72 37055.57 32430.28 89403 327141 121366 CPI 106.4 114.7 124.1 117.1 108.3 102.8 99.2 98.6 100.4 100.7 99.2 101.2 103.9 101.8 101.5 104.8 105.9 Note: TMC=Total Market Capitalization(100 Million Yuan) CPI= Concumer Price Index(assumption the last year is 100) As can be shown from the table,the CPI fluctuated in a narrow level,while the TMC saw an increase trend on the whole.It is widely realize that the measurement of Inflation Rate is based on the CPI.In theory, Inflation Rate not only directly affect peoples current decision-making, but also induce their inflation expectations. In times of inflation , currency depreciation inspired by inflation expectations always prompt the individuals to exchange the currency with commodity for the purpose of hedge, one of the hedge tools is stock, thus expanding the demand for shares; on the other hand,when inflation has grown to a level , the Government often carry out a tight fiscal and monetary policies to inhibit its development ,then, the interest rates is in rise. At that moment, one of the best options of public company to raise funds is to issue stock ,which allowing a corresponding increase in the supply of the stock market. At this point, if the stock market growth in demand is greater than supply growth, the stock price and inflation showed a positive relationship, or if the stock market growth in demand is less than supply growth, the stock price and inflation shows negative correlation. From the bar chart,though the money supply shows a steady increasing tread, the TMS seems not always keep pace with it ,this might due to the special situation in china.In theory,Money supply on stock market prices can be achieved through three kinds of effects: (1) Expected effects. When the central bank plan to implement expansionary monetary policy ,it can influence the market participants expect the currency market for the future, thus changing the stock of money supply and affect the price and size of the stock market; (2) the portfolio effect. When the central banks carry a easing monetary policy, currency held by the people increased, while the marginal utility of money (investment income) is decreasing in the other conditions remain unchanged, people held money would exceed the needs of daily transactions ,This would,of course, result in some money flood into the stock market, and the stock market prices is in rise undoubtly; (3) the growth effect of the intrinsic value of th e stock. When money supply increases, interest rates will fall,and investment will increase, thereby stimulating the stock market prices. Generally speaking, these three kinds of effects are positive, that is, money supply increase, the stock prices. Therefore, the money supply on stock prices is positive. Exchange Rate Total Market Capitalization Year 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 TMC 1048 3531 3691 3474 9842 17529 19506 26471 48091 43522 38328 42457.72 37055.57 32430.28 89403 327141 121366 ER 551.46 576.20 861.87 835.10 831.42 828.98 827.91 827.83 827.84 827.70 827.70 827.70 827.68 819.17 797.18 760.40 694.51 Note:TMC=Total Market Capitalization(100 Million Yuan) ER= Exchange Rate (Base on 100 Dollars) Exchange rate, is a currency of another countrys currency exchange rate. As an important economic lever, the exchange rate changes on the interaction between a countrys stock market is reflected in many ways, including: import and export, prices and investment. Exchange rate directly affect the international flow of capital. A countrys exchange rate, means that the currency depreciation will boost exports and depress imports, thus promote one countryà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s cash flow, enhance public companys expected returns,Then to some extent,promote the stock prices.However, as can be seen from the data,the relationship between Exchange Rate and stock market prices seems not significant as expected. From the perspective of investor,one of the most sensive factors that effect the stock prices is the movement of bank interest rate,which have a direct impact on the thrend of stock prices. According to classical economic theory, the interest rate is the price of money ,and the opportunity cost of holding money, which depends on the capital markets supply and demand. The supply of funds from savings, while the demand comes from investerment.Both investment and savings have profound impact on interest rates. Interest rates can reduce the cost of holding money, promote the transformation of savings to investment, thereby increasing the circulation of cash flow and corporate discount rates,leading to stock market prices rise. So interest rates increase, stock market lower; on the other hand, interest rates drop, the stock market higher. The analysis carried out in this paper indicates that the relationship between each macroeconomic variables and stock market prices are difference in china. From the above-mentioned datas and analysis,macroeconomic variables are relevant indicators of the movements of stock market prices, to be more specific ,CPI,Interest rate, Exchange rate show a negative correlation with Stock Market Price,while GDP and Money Supply present a positive relationship with Stock Market Price on the long run.

Friday, September 20, 2019

Exxonmobil Markets Its Products

Exxonmobil Markets Its Products Every firm follows specific marketing strategy to promote the company products in domestic and international market. ExxonMobil markets its products under the brands of Exxon, Mobil and Esso. Esso is the largest patrol retailer in the UK with around 1630 stations. Esso produces 10% of UK oil and gas. It also takes ownership in other subsidiaries every year to increase its presence in other countries and market. These are few general strategies out of various marketing strategy that each firm follows in order to promote their products successfully in the international market. Seven Ps of marketing is most important strategy to create better opportunity for a product. Segmentation: The seven Ps of marketing strategy is used to estimate and revaluate carry on the business activities of a firm. The seven Ps are- Product, price, promotion, people, place, process and physical evidence. Customers demand changes rapidly, the firm must revise their seven Ps to make sure the firm is on track and accomplishing the competitive advantage in the current competitive market. http://business-fundas.com/wp-content/uploads/2011/03/marketing-mix-7P.jpg Price: ExxonMobil has a various portfolio of businesses, it has different pricing strategy for different product. Though, the single most important factor of ExxonMobils pricing judgments is dynamics of oil prices on the international market. Fuel prices are determined by changes in the price of crude oil, supply and demand, fuel specifications, government rules, taxes and transportation cost (ExxonMobil, 2008, Factors in the fuel pricing). Products: Exxon Mobil Corporation is parent of Esso, Mobil and ExxonMobil companies, offers a variety of products and services. This firm boasts a full product cycle, from geological exploration and ending with oil related products to commercial and individual consumers. Places: The third P in the marketing mix is place, where the firm offers its products and services. ExxonMobil is a largest oil and gas company based in the US. ExxonMobil is largest company by revenue as per Time Fortune Global 500 list. ExxonMobil has around 37 oil refineries in 21 countries constituting a large combined daily refining capacity. It has 100,000 employees worldwide. Promotions: Promotion is most important strategy in this competitive market. Creating brands awareness among firm customers is the key to the companys success. Another focus for promotion is public relations. ExxonMobil runs programs targeted to worldwide health issues like malaria etc. ExxonMobil focuses in education is on math and science for success in todays high-tech world. ExxonMobil runs programs to create healthy and educated communities in which women have equal opportunity to play a valuable and productive role. They promote respect for human rights and to helping as a positive inspiration in the communities where they serve. They educate and train, purchase and invest in each community. They give contributions to non-profit organisations and social projects through wide range of joint venture and other agreements. They promote economic, environment and social growth worldwide. They promote wide range of charity and social activities. People: ExxonMobil always encourage and give attention towards the talented people who are strives hard for the success of the firm. They focus to retain talented employees by creating good working environments there by getting better outcome from the employees. The safety if their employees and contractors is the core commitment to operations integrity. They continue dedicated in their goal that nobody gets hurts. The safety drill of legacy ExxonMobil assets through year end 2011, did not meet their expectations. Due to this failure, they have increased emphasis on the avoidance of serious incidents. They arranged cross industry training efforts to study and implement new techniques. Process safety is framework for managing the integrity of operating systems by implementing good design principles, engineering and operating practices. Process: ExxonMobil is well positioned to take advantages of market changes and have unique experience in competitive markets. They focus on safe and effective process. They have particular team to manage safe process. Safety management stops the uncontrolled discharge of hydrocarbons and other harmful chemical substances to avoid major incidents with potential for serious injuries and fatalities and other impacts. They had 71 tier 1 process safety events during 2011. Their focus on process safety management across the firm remains constant, as they investigate, analyse and learn from these and implement. http://www.learnmarketing.net/extendedmarketingmix.jpg Physical evidences: Physical evidence is the component of the service mix which permits the consumer again to make judgement on the firm. Physical evidence is an essential ingredient of service mix. Consumers will make opinion based on their sight of the service provision which will have an influence on the firms perceptual plan of service. ExxonMobil delivers products and services using business to business model across three key segments- industrial and wholesale (1 million consumers), aviation (630 airports) and marine (180 ports). ExxonMobil is spending more than $100 million in a testing to develop a technology to make carbon capture and storage less costly. This firm follows a range of projects to increase energy efficiency. Targeting: ExxonMobil is always search for the new markets to improve its business volume. As a part of this ExxonMobil acquired Celtic Ltd in Oct 2012. ExxonMobil acquired 545,000 net acres in the Duvemay shale and additional acreage in the other areas of Alberta. This acquisition will add significant liquid- rich resources to their existing North American unconventional portfolio- said Andrew Barry, president of ExxonMobil Canada. ExxonMobil opened new services at the Hawkins Field in northeast Texas that will improve an additional 40 million barrels of oil equivalent, an amount equal to the annual energy requirements of more than 1 million Texas households. In Russia, ExxonMobil announced a $3.2 billion joint venture with Russian oil company Rosneft to develop two offshore oil fields- the east field in the Kara Sea and the Tuapse field in the black sea. ExxonMobil with Rosneft announced the range of Vostochniy Offshore structures construction yard to conduct a concept estimation and possibility study for a platform capable of safety exploring Kara Seas shallow waters. ExxonMobil has 70% ownership in Imperial oil. Positioning: SWOT analysis: ExxonMobil carry on to increase the portfolio and business mix through expanded revenue and strong research and development capability. Though, firms operation could seriously affected by instability in some oil producing regions. Strength: Capturing the premier quality exploration opportunities using its resources: ExxonMobil identify, evaluate and prioritize the highest quality assets opportunities using its geoscience ability and understanding of the global hydrocarbon potential. Strong research and development competency: ExxonMobil has great research and development capability. Diversified financial stream Weaknesses: Decreasing net liquids manufacturing and oil reserves Litigation and contingencies High obligation Opportunities: Demand of shale gas: Growing global energy demand: Strategic collaboration with Rosneft Threats: Threats about unpredictability in some oil producing regions Environmental regulations Economic conditions Recommendations:

Thursday, September 19, 2019

The Signalman and The Man with the Twisted Lip Essay -- Charles Dicken

The Signalman and The Man with the Twisted Lip Originally stories were sung or spoken and handed down through word of mouth from one person to another. There were thousands of traditional stories all over the world, from King Arthur and his knights of the round table in Britain to Hercules and the Gods on Mount Olympus in Greece. In the middle ages this was how stories were told, these stories were sometimes shown as plays, which many people could pay to watch. These plays were based on love, war and religion and were very popular with everyone. Some mystery plays were based on bible stories and shown throughout Europe. Others were based on the courtly love tradition where women were worshipped like Gods. In contrast other stories were shown as having the â€Å"damsel in distress† such as Robin Hood, with knights and a great battle of good versus evil. Some even took the myths and legends and included them in their stories; this could have been where princesses were saved from a beast such as a dragon or a small boy performing the colossal act of defeating a giant. The Signalman By Charles Dickens The setting is a railway line at the bottom of a steep cutting, where the sunlight â€Å"barely penetrated†. It was a â€Å"dark, dank, gloomy and depressing place near a tunnel with a red danger light at its entrance.† The signalman’s box was but a few hundred yards from the entrance of the tunnel, giving the impression that this is the last outpost of life before entering the tunnel, which could go down to the underworld. NB. In Ancient Greek legends, the entrance to Hades Underworld or death was often portrayed as a dark tunnel or cave. The main character is a signalman, he is working class but â€Å"educated beyon... ...The Man With The Twisted Lip Greed, deceit and shame changed Neville St Clairs life as he became something he wasn’t i.e. the beggar to gain more money; the deceit was the manner in which he gained the money, he developed a character by dressing up under a disguise, and shame if the high class society found out how he gained his money it would be social suicide for himself and his family 15. The characters willingly move towards their own doom. The Signalman focused on his job to keep the train safe, willingly tended to the red light near the entrance to the tunnel but was not focused enough on his own safety and so was cut down by the train The Man With The Twisted Lip Neville St Clair conscientiously chose to be a beggar and also would have willingly gone to prison or the executioner rather than have revealed the secret and disgraced his family.

Wednesday, September 18, 2019

Free Essays - A Raisin in the Sun :: Raisin Sun essays

â€Å"A Raisin in the Sun† is set at in an area where racism was still occurring.   Blacks were no longer separated but they were still facing many racial problems. The black Younger family faced these problems throughout the play.   The entire family was affected in their own way.   The family has big dreams and hope to make more of their poor lives.   Walter, the main character, is forced to deal with most of the issues himself.   Ruth, his wife, and Travis, his ten-year-old son, really don’t have say in matters that he sets his mind to.   Beneatha, his sister tries to get her word in but is often ignored.   Lena (Mama) is Walter’s mother and is very concerned about her family.   She tries to keep things held together despite all of the happenings.   Mama’s husband had just recently died so times seemed to be even harder.   They all live in a small apartment when living space is very confined (Hansberry 1731).   They all have dreams in which they are trying to obtain, but other members of the family seem to hold back each other from obtaining them (Decker).      Walter has a steady, but low paying job and wishes that he could do more for his family.   The money he makes hardly provides enough for his family to survive.   He is constantly thinking about get rich quick schemes to insure a better life.   He doesn’t want to be a poor back man all of his life and wishes that he could fit in with rich whites.   He doesn’t realize that people won’t give him the same opportunities, as they would if he were white (Decker).   Walter feels that he needs to provide more for his family and starts to ask around on how to make some money.   He gets the idea of opening up a liquor store and has his heart set on it.   Because he wants to please everybody he loses his better judgment and acts without thinking of the long-term effects.   He is ready for a change and feels the store will bring his family a better life (Hyzak).   â€Å"Mama, a job? I open and close car doors all day long.   I drive a man around in his Limousine and say, Yes, sir; no, sir; very good sir; shall I take the drive, sir?   Mama, that ain’t no kind of job ... that ain’t nothing at all† ( Hansberry 1755).

Tuesday, September 17, 2019

Environmental Impacts & Consumption Essay

In an article examining resource consumption in the Welsh capital of Cardiff, Collins, et al. (2006) provide a critique of the tool known as the Ecological Footprint that has, in recent years, gained increasing currency in the assessment of anthropogenic environmental impact, as well as a brief history of its development and its implementation. By thoroughly scrutinizing the limitations and implications of Footprint methodology, Collins, et al. concluded which critical areas of consumption need to be addressed in Cardiff. Ultimately, the researchers’ goal is to provide a comprehensive value assessment of the Ecological Footprint methodology in relation to its utility in the development of sustainability policies. The article in question is entitled, â€Å"The Environmental Impacts of Consumption at a Subnational Level: The Ecological Footprint of Cardiff,† by John Barrett, Andrea Collins, Andrew Flynn, and Thomas Wiedmann. It was published in the Journal of Industrial Ecology in 2006. In it, Collins, et al, discussed the history of the Ecological Footprinting methodology, noting that it is premised on the idea that the planet has a limited ability to provide for all human resource demands. Therefore, any policy decisions regarding resource use must take this into account by balancing planetary limits against economic growth. Collins, et al, posited that humanity is currently in a state of overshoot, in which natural capital is being used faster than the planet can replenish it. Despite the strong interest which governments have taken to the use of Ecological Footprint as a sustainability indicator, it faces some criticism: Some have argued that it does not accurately reflect the impact of human consumption. Others maintain that it does not apportion the responsibility for impact in any useful manner. Regardless, Collins et al asserted that the Ecological Footprint is at the very least, useful to policy makers due to its power to communicate the link between consumption and impact. One of the key themes of the article was the need for measurements of sustainability and resource use to be fair and legitimate ones. In effect, the concern was that for any meaningful changes to be made regarding improving matters of sustainability in the city of Cardiff (or any other city for that matter) it would be necessary that data obtained is actually useful to the formulation of sustainability policy any resource use. To do otherwise, would only stymie progress in these areas or result in what other pundits have called, â€Å"greenwashing† which is the illusory notion of sustainability. As such, footprinting is designed to use standardized official and annual statistics and expenditure data to establish substantial links between personal consumption and environmental impacts, with resource use being the chain between them. As a city that has become driven primarily by finance, retail and tourism as its chief economic sectors, Cardiff’s participation in manufacturing has declined significantly over the years and developed a moderately prosperous lifestyle. However, its residents live an unsustainable lifestyle, using three times the average â€Å"earthshare,† and placing them well into overshoot. Furthermore, a majority of the resource consumption residents engage in is derived from food, travel, energy and consumables. The result is that dramatic changes will be necessary to address this. Ultimately, it is personal consumption rather than local industry that puts Cardiff residents in the position of being unequitable in their use of resources, and requires reframing social practices and institutional structures to undo these habits. These consumption domains include food and drink, with the primary area of concern being energy-intense preparation methods; transport, with concern directed towards private transportation; and tourism, with their intense reliance on catered food being of concern. In conclusion, Collins, et al, argued that Footprinting is of great utility in measuring impacts, but it must also be balanced against recognition of contexts which consumption should be set against: In the case of Cardiff, it should not be used to flatten the individual experiences of consumption, nor should its organizational nuances be neglected in assessing impacts. Simply put, the Footprint methodology is only as useful as the context it is set against, and the extent to which it is refined for socio-economic groups or geographic/subnational ones.

Monday, September 16, 2019

Commanding heights episode Essay

Commanding heights: The New Rules is the third film in the series and is about the 21st century economy. PBS sponsored the film under the direction of Michael Sullivan to inform the public about the economic situation. They speak about how the economy adapted to what is today. How the world nationalized third world countries allowing exchange and investment. Episode 3 addresses the current and future problems of a globalized world. That’s the structure of the film. The film clearly, thoroughly, and excitingly explains this through historic facts and stories told by citizens who lived during the changes. This is not an economics lesson but rather a high dramatic event that impacts peoples lives. Commanding Heights shows that it is people who create the ideas, it is people who accept or reject them, it is people who profit or suffer by them. The series travels to the locations where events happened, and in many cases, interviews the people who made them happen, from Bill Clinton to Milton Friedman to workers in various countries. Episode three encompasses that along with globalization and an open free market and period of peace and advancement of technologies and ideological views will happen. A global economy ill introduce a path to peace and prosperity for rich and poor nation alike. The New Rules of the Gamin 1992, things looked bad for the U. S. economy: Western Europe was assembling into a powerful economic alliance (the European Union) to compete with America, Japan’s economy was unstoppable, and the U. S. was in the worst recession in decades. The North American Free Trade Agreement (NAFTA) was a trade agreement between the U. S. , Canada and Mexico that lowered, but did not eliminate, many trade barriers between the three countries. In large part, Bush wanted to get NAFTA approved to strengthen the U. S. economy against Japan and Europe. The negotiations for NAFTA began under his term. NAFTA became an issue during the 1992 elections. Bush wanted NAFTA 100%, Perot wanted it cancelled, and Clinton wanted NAFTA, but with important amendments added to force Mexico to raise labor and pollution standards so they would have to compete on more even footing with American workers. Clinton won, and his plan was put into action. The labor unions gave Bill Clinton the support he needed to win. NAFTA led to a huge increase in the amount of trade between the three countries. Likewise, each country ad significant GDP growth that was directly attributable to the freer trade. The biggest growth was in Mexico, in wealth and employment. The impact on the U. S. was that 400,000 American Jobs were lost to more competitive workers and factories south of the border, American unions sustained major and lasting damage to their political influence and membership, and the gap between rich and poor Americans grew wider. As in previous cases, deregulation and freer trade benefitted a whole economy in aggregate while severely hurting a small percentage of people and massively benefitting some companies that are able to take advantage of the new rade policies. In the global economy, annual trade in tangible goods and services is worth $8 trillion while trade in currencies is worth $288 trillion. U. S. workers in both public and private sectors have trillions of dollars invested in work-related retirement portion of American workers’ pensions is invested overseas. Thus, most American workers are significantly invested in the global economy. After NAFTA, Clinton pursued other important trade liberalization policies across the world. One of his major accomplishments was strengthening the global free market in the aftermath of Communism’s collapse. In 1994, Mexico faced political and economic crisis, and the country came to the brink of defaulting omits foreign debt. There was real fear that the country, left to its own devices, could fall into chaos, and millions of refugees would head north into the U. S. Clinton had crisis meetings with his advisors over the issue and decided to give Mexico a $50 billion loan. It worked to stabilize the country, Mexico repaid the money ahead of schedule, and the U. S. looked like a benevolent actor to the world. However, many critics considered Clinton’s actions to be a prime example of moral hazard: By bailing out the Mexican government, the U. S. was in essence bailing out thousands of private investors who had put money into the country without properly weighing the risks. The bailout signaled the private sector that it could make similarly bad future investment choices without fear since the U. S. would again rescue them. Critics feared this would make sovereign debt crises more likely. â€Å"Globalization† is defined as the free flow of goods, services, capital, and labor across national borders. China has a number of â€Å"Free Trade Zones,† which are small geographic areas in which companies can build factories to build and export nything with very few restrictions. The Zones are exempt from China’s otherwise strict business and export laws. Seaports and airports are usually located very close tour within Free Trade Zones. At long last, Japan’s economic bubble burst in the 1990’s and the country slid into a major recession that it never really recovered from. American fears of Japan someday â€Å"taking over† the world economically were quickly and permanently dispelled. In the beginning America was behind Japan and Europe in trading and economic growth, thus NAFTA was created to allow trading between North America. The United States were now able to trade freely with Canada and Mexico, providing great economic growth for all three countries in North America. When trading borders opened up Tijuana became a massive manufacturer of televisions for the United States, Northern Mexico was able to open up many Jobs giving opportunities to Southern Mexicans. This created an economic boom in North America leading to a surge that would be able to compete with other Countries, because this would allow us to buy cheaper goods. In the end although it hurt American Jobs because Mexico’s goods were cheaper, Both Bush and Clinton wanted NAFTA to succeed in order to put labor and pollution laws into effect in all the countries involved.

Sunday, September 15, 2019

Disability and Education Disabled People Essay

Legal definition: * â€Å"The term â€Å"disabled person† means any person unable to ensure by himself or herself, wholly or partly, the necessities of a normal individual and/or social life, as a result of deficiency, either congenital or not, in his or her physical or mental capabilities†. Human Rights and Equal Opportunity Commission Act 1986 * â€Å"A condition that in some way hampers or hinders a person in terms of their ability to carry out day to day activities†¦general range of disabilities varies from conditions that are mild (for example, the need to wear reading glasses) to severe (for example, some forms of brain injury).† Parliament of Australia, Parliamentary Library, Social Definitions: * A disabled person is someone who is not able to do things that â€Å"normal† people can do. They have limited capabilities, which restrict the way they live their life. * According to ABS, in 2003, New South Wales had 591800 males and 598800 females that were reported with a disability whether it is severe, moderate or mild. Characteristics Mobility problems or Wheelchair bound Sensory (blind, deaf, mute), intellectual, physical or psychological disability Temporary or Permanent disability May have personal carer Uses specialised equipment to assist with basic duties eg. Elevators, ramps and disabled parking etc. Specific needs (in priority order) Health-As a disabled person they are inclined to have more frequent trips to the local doctors/hospitals depending on their disability. Some disabilities may need medication to keep well and therefore may need adequate and affordable medication costs. Access to services-Disabled people needs access to services such as doctors, facilities, support services and other requires facilities. As a disabled person you want to have the right to access services as they gain more independence. For example a person wheelchair, they may need a car that is wheelchair accessible. Financial support- Most disabled people need ongoing support and treatment from local care centres they can be very money consuming, depending on the severity of the disability. E.g. a quadriplegic is unable to work and cannot financial support themselves and rely heavily on government funding and family income Self esteem- Disabled people are normal people and should be treated no differently. But usually a disabled person self esteem is allot lower than an able person as they feel they fit in society as they do things differently to able people. But disabled people within society are encouraged and treated as though they are normal so they don’t feel alienates or they don’t feel they belong. Sense of identity – It is important that disabled people know that they should be themselves and not treated any differently. If a disabled person feels they don’t fit in, they may try to change who they are and act like someone they aren’t. Safety and security-Safety and security are a need that is required by the disabled on account of their emotional wellbeing. Without their sense of safety and security the emotional wellbeing of the disabled person will be quite short because they feel quite weak to the other members in society. If the disabled person is in secure and safe environment and atmosphere they will grow in confidence and be more active in the community. Housing – Housing is a important need for the disabled community because without shelter and protection they are unable to recover sooner. It is important as well that a disabled person has modifications to their household to allow ease in movement and to apply assistance when they are alone which allows the disabled person to be more independent and confident. Education-Education is needed for the disabled community to ensure that they have knowledge about their disability. The earlier they are educated the greater time there is to enhance their physical and intellectual skills. Without the source of education they will be unable to exist in the communities and feel lost therefore isolate them. With education disabled people will improve their skills and find their place in society. It may be needed that disabled children will have to attend specialised school to suit their condition Employment- For the disabled it is a struggle to get secure and permanent work. This is because they are incapable of doing certain activities, which may be required of them when working, in saying this employer may find that there are other people that will suit the job better and reject their application to work. Equal chance of employment is a need for the disabled because they can gain money to assist with paying their specialised equipment and basic needs. Government policies and regulations The disabled is a group in society with are more likely more disadvantaged and less fortunate that other members within society, Government policies and regulations have be brought up in order to assist them in feeling apart of communities and less discrimination towards them this also helps them to enhance their independence and rights. Some of these following government policies and regulations show that they are unable to be discriminated against and have the same rights as any other individual. Disability Discrimination Act 1988-Businesses are obliged to cater for the disabled by providing disability facilities such as wheelchair ramps, hand rails along stairways, disabled toilets and lifts. Disability Discrimination Act 1992 –Protects against discrimination due to a disability, diseases or illnesses. The same opportunities must be available to all when accessing services. They gains rights to accommodation, employment, education The Disability Services Act 1986 (Cth)-Legalizes Federal Government funding of States and appropriate organisations in relation to the terms of disability employment services and other adequate and still suitable services. The Disability Services Act 1993 (NSW)-Legalises the funding of qualified organisations to provide disability services and regulates NSW Government provision of disability services. NSW Department of Ageing, Disability and Home Care (DADHC) –10 Disability Services have adopted standards to assist service providers to meet these objects, principles and applications of principles. This supports disabled people with services such as Post School Program, Accommodation, Community Support Teams and also Respite Care. The Community Services (Complaints, Appeals and Monitoring) Act 1993 (NSW)-Talks on the NSW Ombudsman general functions in relation to monitoring and review of disability services and it allow complaints regarding disability services to be made to the Ombudsman. Human Rights and Equal Opportunity Commission Act 1986-A person is qualified for the Disability Support Pension if their disability, whether it be physical, intellectual or psychiatric impairment, stops them from working. Convention on the Rights of Persons with Disabilities- Having the right to education, sufficient standard of living, employment and standard of health. Community responsibilities As a community they have the responsibility to make disabled people feel welcomed, accepted and ad though they are no different to an able person within society. It is considered as a respectable action for the community to support the disabled people within their community and encourage them with their involvement in society, so that they feel they are no different. Within communities there are a few charities that recognize disabled people and as a community they try to raise money to help fund the disabled, so they can have the best possible living. For example raising money to help them adjust their way of living, e.g. housing or community. Also the council and RTA provide access to buildings with things such as putting in ramps, elevators and disabled parking, which shows how communities are taking the responsibility for disabled people within their community. Other ways communities can take responsibility to raise awareness it encourage all communities to not discriminate against disabled people, they can also help create a supportive environment for the disabled people within the group/ community Rights of the group Disabled people are significantly disadvantaged in society, but yet they are still human and they still have rights of their own. Usually the rights to disabled people they right are very similar to any individual within society and have equal rights, its just that due to some of their condidtion that have specific need that assist them to becoming part of their community, for example have ramps to access specific places. Disabled people have a right to: * Be employed and educated without being discriminated against their condition * Have housing and accommodation that allows them to feel safe and secure and additionally move with ease regardless of their disability * Gain respect and dignity, especially to be protected against discrimination * Have assistance from carers, nurses, friends and people so that they are able to help them care for themselves * Have access financial assistance. For example: Centrelink or other supporting government policies and pensions. * Have medical assistance giving them the professional and specialised treatment for their condition. * The same rights as people who don’t have a disability so that they are able to live life as normally as possible Access to resources The disabled have many factors, which can affect their access to resources. The three main factors include disability, socioeconomic status, location and also education; all these factors can have a positive and negative impact on the disabled person’s well-being. Disability- Disabled people are usually on pensions and are financially supported. The one main problem that disabled people have is their accessibility to transport systems as their is less disabled people to able people. But yet they are trying to help make accessibility for disabled people more know as they have started including wheelchair buses, wheel chair taxis and disabled parking for the some types of disabilities they are unable to walk for extensive amounts of time and putting the disabled parking as close as possible helps the disabled accessibility to services/groups better. Socioeconomic status- As disabled people they usually have a lower income as they are also paying for other specific needs that able people don’t have. Many disabled people rely on their family’s income and also the government. They rely on the government for payments from centre link and pensions. Many people do not have access to private health insurance rely on the funding of centrelink. Location- depending on the location you have as a disabled person the access to resources is very much so dependent on your location. See rural communities don’t have many support services as they are usually over a large area and accessing services there is already hard enough for them. And within urban areas they have ramps, rails and disabled parking to help disabled people access service/ resources, unlike rural area which are limited. Education- education for disabled people is very dependent on the severity of the disability. See if you as a disabled person don’t know how serve your disability is you are unable to know what needs to be done. As a disabled person you need to know exactly what your disability is and how it can be treated. Diagnosing the problem is a lot easier due to the education in technology and the communication is improved due to internet and mobiles. Societal attitudes towards the group Society has many different views and perceptions when it comes to recognizing the disabled community. Disabled people are looked upon as weak physically, mentally and are sympathised by society. Some groups in society are all for disabled people and want to support them and intend to help them live a ‘normal’ life as much as possible as they can feel they are mp different to any able person. On the other hand others feel that disabled people are extremely disgusting and should not be seen until cured. Little do these people who look down upon disability by doing this they are isolating them from society and they are affecting them emotionally but discriminating against them they are lowering the confidence in believing they are ‘normal human beings’. Members in society may find that disabled people are extremely disadvantaged as they are vulnerable and dependant on the carers that assists them with help with basic duties and responsibilities. These carers dedicate the time and energy to give their up most energy and care for the disabled people. Sometimes/Most of the time their carers are usually their relatives or friends. Furthermore the carer is there to assist to fulfil the basic needs and capabilities that a disabled person may not be able to do, for example preparing food/ feeding themselves, walking, showering ect. As they are unable to do a wide range of ‘normal’ functions. Society perceives the disabled as to be less privileged. Another type of attitude and perception society may have with the disabled is the idea that the they are considered to be classified as a lower class because they have no ability to perform basic skills and attitudes due to their type of condition. Also disabled people are given names labels for example ‘crippled’, ‘handicapped’ and ‘invalids’. Labels like these cause society to have a negative perception on the disabled community and its also a stereotype of how disabled people are, and they don’t taking into the consideration that not all people are extremely/severely disabled. Society feels they must pity and sympathise the disabled people as they are given charities from the generous people who feel sorry for them. Disabled people do not want to feel like that are any different to a normal human being but society without know excludes them but putting them in the spot light the complete opposite and pushing them aside because they are ‘Crippled’. Issues of concern for the Disabled As a disabled person concerns of the group are feeling safe and secure within their community, belonging, and self-esteem. It is greatly concerned as it creates negative mind sets and can cause other illnesses. Other concerns are things such as; * Discrimination toward the disabled. Discriminatory acts towards disabled people can be a large concern to the group as they can be pushed aside and their self esteem will decrease and can make them feel ‘not normal’. * The way they are seen within society. This is a major concern as the disabled community have equal rights to any able person. The way disable people are seen is very important as educating people to not discriminate is also vital. * Their environment. This is a major concern to not the able people of the community but the disable people within it, for the very reason the environment in different ways is important to the disable as they may need things such as; ramps, rails, elevators or things such as a supportive environment, support services ect. * How they feel is a big concern as they also are the same as normal human beings are have lower esteems as they feel different and excluded from society because of their disabilities Conflict between the group and community interests When the needs of a disabled person are not met, this can begin conflict to occur within the community. Disabled people are discriminated, as to society they are not seen as ‘normal’ but instead are ‘invalid’ and just a waste of space. Employment- If a disabled person is always off work, they may be asked to quit so they can take care of themselves. Some employers discriminate against disabled people and do not hire them; however, under the Disability discrimination act (1995), an employer cannot fire or not employ someone because they are disabled. Employers are to treat a disabled employee like they would treat the other employees. Self esteem- When in public, many people stare at someone who is disabled. A disabled person can feel embarrassed or upset as they feel they are an outcast to the society, as they don’t fir in the ‘normal’ people. This can cause low self esteem, especially if you are temporarily disabled. If you have any hope at recovering, you may feel you’re not worth continuing on in life. Safety and security- Some people see disabled people as easy targets to abuse, as they cannot run, scream or see the attacker. They are vulnerable and can easy be abused by someone they know or even when alone in public. It is important that someone who is disabled feels as though they are independent and if they feel they are at risk to tell someone they trust. Power within the group and the community Disabled people within society are seen as not as important but the disabled community have tried to get their name out they create fundraising within their community to raise awareness and to get others educated about disabilities. The disabled offer to the community by; * They show how lucky people are and how great their ways are living are compared to some disabled people who cannot do day to day things. * They create a sense of community.   * It creates perspective in communities as it can open up people eyes to how disabled people really are. Positive contributions the group makes to the community Disabled people despite their disadvantages they are able to bring positive contributions in society as well. These positive contributions could be; contributing to the workforce and educating other on the lifestyle of their own lives and how disabled people live. Contributions like these allow the wider community understand the perspectives of disabled people and how they go about life. Another contribution that is positive on the community is it the disability within the community improve the technology and medication in the general community. Other ways that disabled people contribute to a positive community is that it shows people how to accept them for who they are and not for what is wrong with them or how they look. Extent to which community service groups assist in meeting the need of the disabled Here are some examples which propose modifications in the social community which aims to facilitate the satisfaction of the disabled community’s needs: * On the central coast they have bowling nights for the disabled. This allows the wider community and groups to get together and have some fun and met other people who also have disabilities. This can create supportive environments for the disabled as they can feel that they are not the only one and they can discuss their disabilities with one another. * Services such as personal care and cleaning services for those who are not mobile and cannot do it themselves, This helps the disabled feel like they do not have to worry about the harder basic needs that they find difficult. * Internet allows people to shop at home. This service is provided for those who cannot get around on their own. Order and pay online and your shopping items are delivered to your door. * Services such as online universities or libraries which gives the opportunity for the non- mobile but they can sit at home and do their uni or read a book without leaving their homes. * Some universities provide for disabled people by providing cart and wheelchairs to get around the campuses. Management strategies to address equity issues faced by the group * As a community the disabled feel they are treated unfairly and are treated differently due to the difference and inability to follow day to day norms. By resolving this they must unjust the treatment management strategies must be make to address these issues faced by the disabled. * The Society have come up with labels for the disabled such as handicap, cripple, retarred which refers to ‘their type’. Often they are used as insults. The general public have changed their perception on disability but still there are some narrow minded people who don’t pay attention to the needs of the disabled community. A way of resolving this is by creating an event such as the Pink Ribbon Day and other things such as Daffodil Day, which try to celebrate and sponsor the disabled community and try to create spread awareness of their issues and try to make people become open minded to their problems. * In the health services, people with disabilities are discriminated against as they are generally on a much lower income, due to this they are unable to afford private health care/ private health insurance and are usually put on waiting lists for problems they may have. If a disabled person is in need of medication and are unable to afford it this could cause them to have a poorer wellbeing. To assist them the government should reduce the cost of private health cover and reduce the of mediation to allow the disabled people to have easier access to them * Some disabled people are physically disabled and therefore need to modify their house. This can be extremely expensive and if the disabled people are not working have to rely on pensions or funding from the government. They may need to modify the houses to be more accessible at they may be wheelchair bound. As disabled people are not as capable to do all the house work and daily jobs they can hire someone to help them. The government should make more services available to the disabled who struggle to leave their homes and they should also reduce the funding to modify housing costs. Bibliography * Legislation. N.p., n.d. Web. 21 Nov. 2012. . * â€Å"DISABILITY DISCRIMINATION ACT 1992.† DISABILITY DISCRIMINATION ACT 1992. N.p., n.d. Web. 21 Nov. 2012. . * â€Å"Disability Support Pension.† Disability Support Pension. N.p., n.d. Web. 21 Nov. 2012. . * â€Å"Disability and Community Care.† Department of Communities (Queensland Government). N.p., n.d. Web. 21 Nov. 2012. . * â€Å"Disabilities.† Disabilities. N.p., n.d. Web. 21 Nov. 2012. . * â€Å"Australia.gov.au.† People with Disabilities -. N.p., n.d. Web. 21 Nov. 2012. http://australia.gov.au/people/people-with-disabilities * â€Å"International Day of People with Disability.† International Day of People with Disability. N.p., n.d. Web. 21 Nov. 2012. . * â€Å"Thank You ForYour Support.† Daffodil Day. N.p., n.d. Web. 21 Nov. 2012. . * â€Å"Have a Girls’ Night In,to Help the Girls out.† I Heart Pink. N.p., n.d. Web. 21 Nov. 2012. .

Saturday, September 14, 2019

Positive and negative impacts of social networking sites Essay

THE POSITIVE PART Social networking Web sites are helping businesses advertise, thus social networking Web sites are benefiting businesses – economically. Social networking Web sites are helping education by allowing teachers and coaches to post club meeting times, school projects, and even homework on these sites. Social networking Web sites are enabling advancements in science and medicine. Job hunting Stay in touch with friends Positive causes/awareness THE NEGATIVE PART The very nature of such sites encourages users to provide a certain amount of personal information. But when deciding how much information to reveal, people may not exercise the same amount of caution on a Website as they would when meeting someone in person. This happens because: the Internet provides a sense of anonymity; the lack of physical interaction provides a false sense of security they tailor the information for their friends to read, forgetting that others may see it. Sharing too much information on social networking sites can be problematic in two ways: firstly, it can reveal something about you that you’d rather your current or future employer or school administrator not know, and second, it can put your personal safety at risk. Another potential downside of social networking sites is that they allow others to know a person’s contact information, interests, habits, and whereabouts. Consequences of sharing this information can range from the relatively harmless but annoying—such as an increase in spam—to the potentially deadly—such as stalking. Another great issue of concern with social networking web sites is that of child safety. Read more:  Positive and Negative Effects of Social Media Essay Research has shown that almost three out of every four teenagers who use social networking web sites are at risk due to their lack of using online safety. (Joly, Karine, 2007) A lot of the web sites do have an age requirement but it is easily bypassed by the  lying about of one’s age. Even if they don’t lie about their age the average age requirement is around fifteen years old. Predators may target children, teens, and other unsuspecting persons online—sometimes posing to be someone else—and then slowlyâ€Å"groom† them, forming relationships with them and then eventually convincing them to meet in person In Touch with The World Family living abroad can be kept abreast of the latest happenings in your world as quickly as those living next door. Friends who you haven’t seen since school, and who have since moved away, are able to keep in touch. Social networking sites have made the world a smaller place. Conclusions As with most things in life there are positive and negative sides to social networking, both of which we have now explored. Ultimate belief is that when done in moderation, with checks and balances on how younger people in particular are using them, and with a firm grasp being kept on reality at all time, social networking sites are neither evil or a Godsend. They’re somewhere in between. Social networking isn’t for everyone, but it’s now such a massive part of all our lives, whether we embrace or reject the notion, that it can no longer be ignored. Privacy  Social networking sites encourage people to be more public about their personal lives. Because intimate details of our lives can be posted so easily, users are prone to bypass the filters they might normally employ when talking about their private lives. What’s more, the things they post remain available indefinitely. While at one moment a photo of friends doing shots at a party may seem harmless, the image may appear less attractive in the context of an employer doing a background check. While most sites allow their users to control who sees the things they’ve posted, such limitations are often forgotten, can be difficult to control or don’t work as well as advertised. Decreased Productivity While many businesses use social networking sites to find and communicate with clients, the sites can also prove a great distraction to employees who  may show more interest in what their friends are posting than in their work tasks. Wired.com posted two studies which demonstrated damage to productivity caused by social networking: Nucleus Research reported that Face book shaves 1.5% off office productivity while Morse claimed that British companies lost 2.2 billion a year to the social phenomenon. New technology products have become available that allow social networks to be blocked, but their effectiveness remains spotty. A False Sense of Connection According to Cornell University’s Steven Strogatz, social media sites can make it more difficult for us to distinguish between the meaningful relationships we foster in the real world, and the numerous casual relationships formed through social media. By focusing so much of our time and psychic energy on these less meaningful relationships, our most important connections, he fears, will weaken. social networking has become a major part of society. Even big businesses and celebrities are jumping on the social networking bandwagon. Many people wake up each day and check social websites first thing in the morning instead of reaching for a newspaper. According to Mashable.com, as of June 2010, American Internet users spend more than 22 percent of their online time using a social networking site. Since people are spending such a large amount of time surfing social networks, it is important to point out some of the positive and negative effects that social networking can have on a society. Helping Small Businesses Social networking can help small businesses in a big way. Traditional mediums such as print magazine ads and radio commercials can cost thousands of dollars that some small businesses just don’t have in a down economy. Social networking allows small business owners to connect with prospects and clients for free, costing nothing but time and energy. Marketers at small companies can post coupons to Facebook groups or run promotions on Twitter. In addition to generating revenue this way, companies also can get positive and negative feedback directly from consumers. Addictive A negative aspect of social networking is that it can be addictive. Spending  too much time on social networking sites can cause people to lose focus on tasks at work or around the house. Social networking needs to be used in moderation. If someone is spending so much time on social networks that they are not sleeping enough hours per night or are ignoring friends and family that want to spend time with them in person, social networking can be a serious problem. Sharing Too Much Another drawback to social networking is that some users are simply sharing too much information. People can lose their jobs or a friendship over leaking information on social networks. Even if a user of a social site has her privacy settings on the highest level, their information can still be passed on by someone on their friends list. It doesn’t take much for an angry follower to copy and paste a status or download a picture if they are looking for revenge.

Friday, September 13, 2019

•Explore and discuss the issue of the continuing relevance, if Essay

†¢Explore and discuss the issue of the continuing relevance, if any, of the medieval crusades on Middle Eastern and Western societies in the early twenty-first century - Essay Example George Dennis defines holy war according to three criteria. â€Å"A holy war has to be declared by a competent religious authority, the obvious examples being a Christian pope or a Muslim caliph. The objective must be religious; again, two obvious examples are the protection or recovery of sacred shrines or the forced conversion or subjection of others to your religion. Finally, those who participate in the holy war are to be promised a spiritual reward, such as remission of their sins or assurance of a place in paradise† (45). Consequently, from these three perspectives, crusades could be viewed as holy wars for they were initiated by the Pope Urban II, its initial and hypothetic objective was really the recovery of sacred lands, and indeed the participants of the crusades were promised pardon of all their sins. But when the real goals and motives are to be contemplated, they definitely lie in more than in simple recovery of Jerusalem (Child et al 87). George Dennis believes that it is very strange of the people (both nobility and the commons) to leave their homes and travel thousands of miles in order to protect some abstract land. There is not seen any other motivation than their religious devotion. But this can be true for a small number of common crusade participants. The reason for this doubt consists in the certain amount of facts. Many of the noblemen (and even peasants) longed for some kind of a gain whether it be land or power for themselves (Child et al 60). The reason for this is evident: the younger sons of European nobility who were not supposed to obtain rule of their family lands had to search for their own lands. As for the commons, they were poor, and that is the reason (Essortment n.d.). Other reasons for the crusades seem far from religious, too. But they can rather be defined as the lust for power over the lands which became stronger and

Thursday, September 12, 2019

Metropolitan Museum of Art Research Paper Example | Topics and Well Written Essays - 1250 words

Metropolitan Museum of Art - Research Paper Example Jackson Pollock is an American artist. He was famous for his drip paintings and is a major figure in American painting, specifically in abstract expressionism. He was the purveyor of the drip technique, and this was seen as the origins of action painting. This was his way of challenging the Western style of painting using the easel and brush, with an attempt to leave figurative representation. However, he abandoned the drip painting style just as it was getting famous and returned to painting using figurative elements. War is one of Jackson Pollock’s earliest known paintings and is the only painting he ever titled. This painting was made before he became famous with his drip style. It should be noted that Pollock was a successful draftsman and often used his sketches to execute his artistic ideas. War is a very apt descriptive title for this abstract expressionist painting. This painting was made just after World War II and it shows the brute violence of war: there is a funera l pyre, a human figure being thrown to it, a bull, and a crucifixion. The colors of red and yellow were then added for drama. The elements of this painting hark to Picasso’s war-inspired painting Guernica, where it also had suffering people and the bull as a major figure in the painting. Although it has more figurative elements, this painting has many linear motions that have emerged in his later paintings. The date is significant to understanding this painting: 1947 is a time when war was still fresh in most people’s collective memory, and this was probably the way that Pollock expresses his feelings towards war. This painting symbolizes the harsh effects of war in society, and the ghosts in people’s consciousness. The media used for this painting are colored pencils and ink. The size is 20 5/8 inches by 26 inches. The size is not exactly relevant to the viewer, but it is easier to observe because of the size. This seminal work of art has influenced the 21st ce ntury because it had paved the way for Jackson Pollock’s Abstract Expressionism genre. It may not be as noticeable here but the traces of Abstract Expressionism are here: the linear movements, the near-abstract figures, the fast composition. This painting may not be as popular as his drip paintings; but this painting shows how he managed to get into that style. Without this painting, abstract expressionism in America would not be as successful. 2. Marilyn Monroe by Richard Avedon (1957) Richard Avedon was one of the most iconic American photographers. His work, Marilyn Monroe, is one of his most popular. Richard Avedon was born and raised in New York City and entered as a photographer for the Merchant Marine. He learned photography there as he took identification pictures of the crew. This picture was taken on May 6, 1957 and it completely embodies the style of portraiture that Richard Avedon helped made famous: his ability to capture the real essence of the subject by lettin g the viewer see the intimate, candid shots of a certain personality in an often bare setting, with no props but just the details needed to compose the picture. He developed his unmistakable style there: stark, high contrast, black and white pictures. The main feature of an Avedon photograph is that it is honest: everything you ought to see in your reflection is seen in an Avedon photograph. This picture, simply called Marilyn Monroe, is named after the subject herself. As a portrait photographer, Avedon shot many famous people, as well as the working class and the criminals; Marilyn Monroe is one of the most famous,

Wednesday, September 11, 2019

Case study about Starbucks Strategic Marketing Managment

About Starbucks Strategic Marketing Managment - Case Study Example The social environment within such domains has been established largely by the significance that Starbucks has had for its environs over the years, whereby it opens its outlets where people are in large numbers and are willing to accept Starbucks within their ranks (Kline 2005). It helps them to sit back and relax while sipping away coffee or having some other dessert in the Starbucks outlets. The success for Starbucks has come about with the realization to set things right and more so from the social and cultural contexts, because this is something that shall bring about a great deal of importance for the global chain which has been doing wonders over the years. The opportunity that Starbucks detected was for its own good, and it paid rich dividends in the end. This was the most basic difference between gauging success or the lack thereof within such quarters. 2- Starbucks competitive situation has changed over time as the market and industry have changed. Use Porter’s Five F orces Model (p. 73) to analyze Starbucks current competitive situation. ... The bargaining role of the buyers and sellers has always been minimal because Starbucks has depended a great deal on its name which has become a brand over the years. This has been manifested through hard work and sheer commitment within its ranks, where its name is synonymous with repute and dignity all around the world. The threat of substitute coffee chains has similarly existed for the longest time. There have been mushroom companies which have tried the Starbucks name with their respective brands but have achieved little or no success at all, since the Starbucks’ hard loyal customers know where to get the best quality from (Stopper 2004). The threat of the competitive rivalry has always benefited Starbucks in essence as it has upped the bar of providing true quality and absolutely committed products to its customers all over the world. The current competitive situation has usually been built up over the passage of time (Snyder 2006). This was not always the case. The repu tation has come along due to the Starbucks’ top management realms who have understood the dictum of providing utmost quality and state of the art services to the esteemed customers all over the globe. When Starbucks first began, people thronged to get a taste of its rich coffee and wanted to be at the Starbucks’ stores at the very earliest. 3- Starbucks have had to change some of their marketing strategies over time as the market has changed. What are two of their marketing strategies to compete in dynamic markets? Starbucks has been able to change its marketing strategies over time because it wants to be the best available coffee chain that the world has seen. This has